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This web site has the following in the web site, "Deliveries in 10 Easy Steps." Our analyzers noticed that the web site also stated " Every penny of the budget this years goal is 1." The Website also said "6 million goes to buying the actual items placed in colourful, sturdy cardboard boxes. The Star covers all administrative costs and a legion of Star staff and volunteers help with packing and deliveries. The MCC Toronto Star Box Depot receives approximately 1600 gift boxes and Toronto Star volunteers offload the boxes into Room 109 before we sort. One way to support the fun." The website's header had MCC Toronto as the most important optimized keyword. It is followed by Toronto, Toronto Star Santa Claus Fund, and volunteer depot which isn't as highly ranked as MCC Toronto. The next words starboxsanta.mcctoronto.com uses is Star boxes. starboxes was included and might not be understood by web crawlers.